omg my finance textbook is crazy.. its full of chimology

"such goals might be couched in terms of market share, return on equity, financial leverage, and so on."

couch sth in/as sth to express something in a particular way:

"not only does a financial plan make explicit these linkages,but it also imposes unified structure for reconciling goals objectives"

explicit
1 clear and exact:
2 showing or talking about sex or violence in a very detailed way:

reconcil
1 to find a way in which two situations or beliefs that are opposed to each other can agree and exist together:
2 be reconciled When two people are reconciled they become friendly again after they have argued:

"some caveats regarding financial planning models"
caveat Show phonetics
noun [C] FORMAL
1 a warning to consider something before acting further
2 a statement which limits a more general statement

I feel like im @ a freaky english lesson.. i need a dictionary to read this textbook..